Create custom audience groups and then run targeted marketing campaigns for them e.g. Users who have bought a product on your website can be a group and all users who visit book section can be another group
Launch campaigns with in seconds of installing JS on your site. It takes a simple click to turn them on/off. Also, you can run multiple coupons at the same time.
You can change look and feel of the running campaigns almost instantly by simply going to dashboard and click on few links.